Airline Distribution 2017

Airline Distribution® 2017 is an interactive conference where audience members can contribute to the discussion and meet face-to-face with many of the industry leaders who are solving or working to solve the complex distribution questions facing airlines today.  UATP strives to create a neutral forum where executives from around the world will be able to gather for all-encompassing panels and information sessions about distribution.

Discover top trends influencing airline distribution

  • Disruption is a driving force in the airline industry. Find out from panelists what the industry is facing and how to overcome the issues effectively.
  • The LCC v Legacy Challenge – LCCs are bucking the norm. How will legacy carriers react?
  • Ancillary Payments and virtual cards – facing the new norm.
  • Leverage the newest technologies and strategies aimed at reducing costs.
  • Learn best practices from leading airline and industry executives.
  • Network with industry leaders.

21-23, March   |   Hong Kong


Kowloon Shangri-La
64 Mody Road
Tsim Sha Tsui East
Kowloon, Hong Kong

Starts in:








21 March
19.00-21.00 Welcome Reception
Sponsored by APG
Harbour Room
22 March 
08.30-09.15 Registration 
09.15-09.25 Welcome Address
Ralph Kaiser, President & CEO, UATP
09.25-10.30 The Distribution Chain

Distribution in the Asia/Pacific realm faces unique challenges. Panelists will discuss the challenges of managing an effective distribution strategy in such a fragmented and complex environment.

This panel will set the stage for the event, discussing how the distribution channel is being disrupted by new entrants, technology, regulation and much more. The industry is seeing dramatic changes in how business is done, creating a new norm.

Moderated by Tom Ballantyne, Chief Correspondent, Orient Aviation.  He will lead a discussion including industry experts representing the following channels: airline, GDS, travel agency, technology, and payments.

10.30-11.00 Opening Keynote
11.00-11.30 Networking Break
11.30-12.15 The World of the Travel Agent

Traditionally travel distribution was dominated by the expert travel agents, being the force behind the successful trip, making sure that travelers got where they needed to be to make that deal and propel company success through meetings. However, the world of the agent was revolutionized with OTAs and direct distribution through websites. Technology disrupted the agents’ world, and continues to be a force of change. New booking channels have made it so customers are served 24/7 and expect to have the experience enriched and made easier via technology.

The panel will discuss some of the disrupting factors, such as:

• The rise of Airbnb, One Fine Stay and Uber
• Direct booking technologies
• How Payments have changed and what the agent has access to book
• What future technologies mean to the agent

12.15-13.45 Lunch
13.45-14.30 GDS Panel

The rise and fall of the GDS has been an industry topic, well, as long as the GDS has been around. The need for airline distribution remains, but running the status quo won’t. As stated by Tim Clark, Emirates CEO at the recent Aviation Festival in London, “there are too many parasites” taking value from the airline in order to support their own business models. Clark believes there will be what he calls a “digital disruption group” in the future that will redesign the current platforms that handle distribution and digital services – an overhaul that will “streamline by up to 50% of what we do”. The panel will discuss the current state of the GDS and how the digital world is disrupting business as usual.
14.30-15.15 Technology

Tech trends are already changing customers’ behaviors and expectations; the next decade is going to see the further pronouncement of these effects. Each channel of the distribution chain has seen technology change how they have to do business, meld what a traveler expects, and build new business lines while others struggle to remain relevant. The panel will look at the technologies that have been leading the charge for change and discuss expectations for the future.

15.15-15.45 Networking Break
15.45-16.30 Payments Panel

Payments continue to evolve with the growth of non-traditional forms of payments, regulatory issues and ancillary revenue. Panelists will discuss the many different disruptions in the payment world, how technology is changing the way we pay and how ‘alternative forms of payment’ aren’t so alternative anymore.

16.30-16.45 Close of Day One
16.45-18.00 Reception
Harbour Room
08.30-09.15 Registration
09.15-09.25 Opening
Ralph Kaiser, President & CEO, UATP
09.25-10.15 The LCC v Legacy Challenge

Asia/Pacific is now facing the LCC v Legacy challenge that much of the world has already seen. LCCs have grown massively in Asia/Pacific with over fifty in existence as of 2016. LCCs have successively become the norm across the globe – Southwest Airlines, Ryanair, easyJet, AirAsia and many more. How has this affected the legacy carriers? What will the new norm be? The panel will discuss the many dynamics affecting carriers and how airline competitiveness has been a boon for the flyer.Moderated by: Tom Ballantyne, Chief Correspondent, Orient Aviation
10.15-10.45 Keynote Address
Timothy O’Neill-Dunne, Head of Product, Air Black BoxAir Black Box solution, is a software vehicle that allows diverse airlines to connect and cooperate. The platform is credited with making Asia’s Value Alliance possible. Hear Mr. O’Neill-Dunne discuss Air Black Box and the future of airline connections.
10.45-11.15 Networking Break
11.15-12.00 Merchandising – Ancillary Revenues

Airlines have shifted business models, moving to those reliant on ancillary revenues. Airline strategy models have moved to “unbundling” and a reliable delivery of ancillaries is a must. The pressure is on airline executives to quickly deliver on creative, compelling, and effective merchandising strategies. Dynamically delivering personalization, trip customization, and intelligent offers is the DNA behind this maturing market, as each airline strives to differentiate its brand, win traveler loyalty, and optimize revenue per passenger.
12.00-12.15 Closing Statements
12.15-13.45 Lunch

Ralph Kaiser, President & CEO, UATP

Patrick Diemer, Managing Director and Chairman, AirPlus International

Mike Premo, CEO, ARC

Jayson Westbury, CEO, AFTA

Jim Davidson, President & CEO, Farelogix

Jake Cefolia, Vice President Sales – Americas, United Airlines

Pascal Burg, Director, Edgar, Dunn & Company

Damien Hickey, VP Distribution Sales & Services, Travelport

Benson Tang, Regional Director, Asia, ACTE

James Marshall, Vice President, Transport Partner Services, Asia Pacific, Expedia *invited

Tom Ballantyne, Chief Correspondent, Orient Aviation

Timothy O’Neill-Dunne, Head of Product, Air Black Box

Jim Pratt, SVP and General Manager, WEX

Mike Carlo, Global Head Travel Payments, Transpay

Hoong Mau, Vice President, Airline Distribution, Sabre

Steven Greenway, Deputy Chief Executive Office, U-Fly Limited

Gianni Cataldo, VP Product & GM Americas, Datalex

Holly Hegeman, Founder, Publisher, PlaneBusiness Banter,

Moshe Rafiah, CEO, Travelfusion

David Fraser, Managing Director, Flight Centre Travel Group, Greater China

Cyril Tetaz, Airline Account Director for Japan, Amadeus

David Holmes, Senior Vice President, Global Sales, UATP

Miles Baum, Director, PayPal *invited

Jean-Charles Odele, Director, IATA

If you would like to be considered for a speaking engagement at Airline Distribution 2017, please send your proposal to Wendy Ward, Vice President, Marketing and Communications, UATP, at

Adyen AirPlus
American Airlines APG
ARC Datalex
Delta Air Lines Expedia
Farelogix Multi Service
Transpay Trustly
United Airlines WEX
Wirecard Worldpay

Media Partner

Orient Aviation

World-class providers who need to market to key decision makers from the global marketplace utilizing a manageable venue that allows for more one-to-one business contact and incorporates your needs with full conference participation and networking opportunities.

Previous Satisfied Sponsors include:

  • GDS’s
  • Network Airlines
  • Low Cost Carriers
  • Aircraft Manufacturers
  • Technology Solution Providers
  • Airports
  • Trade Publications
  • Trade Organizations

For a full sponsor prospectus, please contact Wendy Ward at


Base Price                 $295.00

**Airline employees will need a specific code to enter when registering. Please contact to receive your code.


Current – Feb 15            $795.00

Feb 16 – Feb 28           $895.00

Mar 1 –  Mar 23            $995.00

If you would like to pay via the Clearing House, please contact

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