Boston – With its plan to phase out traditional, EDIFACT-based indirect sales by the end of 2025, Finnair’s alternative distribution vision is among the world’s most ambitious. During a panel discussion at a UATP event here last week, its head of strategy admitted to a lack of familiarity with corporate needs in terms of duty of care. Eschewing the Slido audience question tool used anonymously by many in the crowd, a travel buyer from ExxonMobil stood up to say that was a problem.
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